|
Over the years the self confidence
of women has been on an increase. This increase is affecting
traditional jewellery shopping trends.
For years the buying of jewellery has
been dominated by gift giving. In the past jewellery
was bought mainly by men for gifts. Now a growing trend
is women buying jewellery for themselves.
Current research shows that at least
40% of jewellery purchases are now made by women, for
women, usually buying for themselves. This trend is
growing daily. Interestingly, research shows that their
main reason for buying jewellery is to feel good about
themselves.
"We have found that most of our Moissanite
Collection jewellery purchases are made by women for
themselves. Moissanite seems to fill that void, something
that makes them feel special and unique".
With today's hectic lifestyle, women
are finding little time for themselves. With working,
studying running a household and bringing up the children,
the last thing you would expect to be on a women's mind
is something special for herself.
Nothing seems farther from the truth.
She may not have the time to spend on herself these
days, but she has got her own money. She needs to possess
something that makes it all seem worthwhile. She now
feels that she needs something for herself, something
as a reward for all the hard work she is putting in
for others.
However, for the modern day women its
not all that simple. She just doesn't go off and buy
a piece of jewellery.
The jewellery needs to be something
special something that she can justify to herself is
worthwhile. Emotionally and logically she needs to justify
to herself that this purchase is needed.
"We have found women who in the past
wouldn't even walk into a Jewellery store are now venturing
in and buying themselves a special piece of Moissanite
Jewellery."
"They are so happy that now that "something"
they have been looking for has been found. Many have
said they never thought their dream jewellery even existed,
until they saw The Moissanite Collection."
It has been reported that the Jewellery
has to not only be beautiful, to make the women feel
good, is has to last a lifetime and be unique making
others notice her. And that's not all, it has to offer
her value. She has so many other things pulling at her
time and her purse strings. She must feel that it is
a special choice - a wise choice.
"One women called our office the other
day to thank us. She was saying how she was walking
down the street and people just kept looking at her
and smiling. She felt wonderful. Even one of her friends
stopped her and asked what was so different, she looked
radiant. Then a work colleague (who is never very nice),
complemented her on her beautiful sparkling new Moissanite
jewellery. She knew she'd done the right thing making
the purchase."
Research shows that women who are complimented
and smiled at regularly are more self-confident and
have a higher self-esteem than those women who are not.
Obviously, Moissanite Jewellery is going to help continue
the trend of women purchasing jewellery for themselves
by increasing the self-confidence and self-esteem of
Australian women.
Moissanite Gemstones are available
on the Moissanite Gemstones Australasia website or by calling
Moissanite Gemstones Australasia direct on 1800 44 44 64.
For further information:
Anita Oliver
Director
Moissanite Gemstones Australasia
Ph: 1800 44 44 64
Fax: (07) 5526 5540
|
